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Glossary of Terms & Fields Associated with Deals

Learn definitions for common Deal properties in HubSpot, and who owns updating them.

Term Update Owner Definition
Deal Name CRL Title of the deal in the structure of Company Name - Project - Quarter Year
Deal Stage CRL; except for Closed Won (Client Finance Lead) Step in the sales pipeline that tracks the progress of the deal
Deal Owner CRL

Maintainer of the day-to-day accuracy of deals in HubSpot (usually also the CRL)

More information on Deal Owner responsibilities here.

Client Relationship Lead (CRL) GRL on company record

Owner of the accuracy and completeness of all deals within their scope. 

CRLs typically serve as Deal Owner but even when they aren’t, they are always accountable for the data of the deals and clients associated with their companies.

More information on CRL responsibilities here, including the CRL Thursday review.

Group Relationship Lead (GRL) GRL on company record

Person accountable for both pipeline data quality and the accuracy of team-level forecasting derived from that data.

More information on GRL responsibilities here. 

Client Finance Lead (Deal Approver) N/A (automatic)

Confirm accuracy of deals in HubSpot, and confirm closed won deals. 

More information on Client Finance reponsibilities here.

Deal Type CRL

Category of deal out of the following list: 

  • New Business
  • Expansion
  • Renewal
Associated Company CRL

Company record that is tied to the deal. I The company record must be created in HubSpot prior to the creation of a deal.

More information on how to make a company record here and a deal here

Close Date CRL Date that the client has verbally confirmed the budget and scope of the deal. This may be an estimated date if it is in the future, or the actual date.
Amount CRL The total value of the contract associated with this deal. In the early stages, this will be an estimate. In later stages, this will be the sum of all line items associated with the deal. 
Line Items CRL

Individual services or charges added to a deal to track pricing, and total value. 

Line items must be categorized by Practice, Service Line, and Unit Price to allow for correct forecasting and reporting.